The Role of an SEO Consultant

Over years the role of an SEO Consultant has become more and more resourceful.  The industry requirements often change from month to month due to constant algorithm updates by search engines.  This is particularly targeted at organic search results which are unpaid business listings SERPs (Search Engine Result Pages). Why do they do this? Because, ultimately their aim is to sell and make money like any other business.  Having your strongest keyword search term return your listing within the top 3 search results can make or break your business.  Yes there are many other resources available like paid listings and social media but I'm talking about purely organic results.

Organic search engine optimisation requires a wide and varied skill-set so I thought about the work I do and brain stormed a vague list:

Project Manager
Business Analyst
Website Designer
Content Writer
Sales Executive
Researcher
Negotiator
Accountant
Counsellor (When rankings suddenly drop!)

Top UK Business Citation Sites

For local places optimisation adding your site with accurate details to citation directories is important.  The contact details need to be the same on each directory listing.  It does not take long and they are all free though you do sometimes get the option to upgrade them.

Citation Sites:

• www.118.com
• www.192.com
• www.bizwiki.co.uk
• www.freeindex.co.uk
• www.hotfrog.co.uk
• www.linkedin.com
• www.localdatacompany.com
• www.qype.co.uk
• www.ratemyarea.com
• www.scoot.co.uk
• directory.thesun.co.uk
• www.thomsonlocal.com
• www.touchlocal.com
• www.upmystreet.com
• www.yell.com
• www.yelp.co.uk

Adding your website to these sites will benefit your local places results for search engines like Google, Bing and Yahoo.  Ensure these accounts are also kept up to date.